We are proud to be recognized by our clients as Japan’s leading creative company for capturing and expressing the true character of products through powerful “sizzle” visuals.
Our mission is to create compelling expressions that engage the senses and bring out the full appeal of each product.
Communicating a product’s essence requires more than just beautiful visuals. We go beyond sight—exploring sound, texture, even scent—to uncover and express the core of what makes a product truly special.
From packaging design and photography to character creation, we offer an all-in-one solution that adds consistency and depth to your brand.
Whether you’re starting from ideation or looking for a creative sounding board, we’d love to hear from you. Feel free to get in touch.
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Four Key Services
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１. Package & Key Visual Design
Giving Form to a Product’s True Essence — Design That Resonates.
We handle over 1,000 design projects each year and were proud to achieve the highest number of selections in the 2021 Package Design Awards.
With designs that appeal to the five senses, we create packaging and key visuals that define a product’s first impression.
Our work enhances brand individuality and aims to produce beloved long-selling products.
Our Specialized Services
- Package Design: Unique designs that maximize product value
- Key Visuals: Visually expressing your brand’s worldview
- POP Materials: Promotional tools that capture attention at retail
Case Studies
２. Photography & Video Production
Communicating Product Appeal Through Sensory-Rich Expression
We convey the story behind each product through expressions that go beyond visuals—evoking sound, scent, and texture to resonate deeply with consumers’ emotions.
Rooted in our expertise in food photography, we also cater to a wide range of industries including cosmetics and daily goods.
From buzz-worthy short vertical videos for social media to in-depth promotional films, we offer a diverse range of creative solutions.
Our Specialized Services
- Fully Equipped Studio (White Cyclorama / Kitchen Studio): Supports a variety of shooting scenarios
- In-House Photographers: High-quality production by professionals
- Vertical Video for TikTok & Reels: Short-form videos tailored for social media
- Promotional Video Production: Engaging content that captures your product’s full appeal
Case Studies
３. Character Development
Creating the Face of Your Brand and Telling Its Story
A brand character is a powerful tool that builds familiarity and intuitively communicates product value to consumers.
Drawing on our extensive experience with major manufacturers, we develop original characters tailored to each product’s features and story.
We also support the use and management of existing IPs, helping to expand and enrich your brand’s world.
For more details, visit the Chara-egg.com website.
Please note that the site is currently available in Japanese only.
Our Specialized Services
- Original Character Design: Designs that reflect your product’s unique personality
- Third-Party IP Promotion Support: Promotional use of existing characters
- Character Utilization Support: Strategic guidance for effective character use
Case Studies
４. Children’s Product Development
Creating Smiles for Children — and Building the Future
For over 50 years, we have specialized in the planning, design, and development of toys and children’s products.
We combine your brand’s unique identity with our creativity and technical expertise to support the launch of new ventures for kids.
From vague ideas to fully realized products, we flexibly support every stage of development—co-creating offerings that bring joy and excitement to children.
Our Specialized Services
- Planning & Development of Toys, Merchandise, and Food Products
Innovative ideas aligned with market trends - Support for New Business Development for Children
Transforming visions into reality with a fresh perspective
Case Studies
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Three Truths About Designmate
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- 98% of our clients are satisfied with our quality, and 94% agree that our pricing is fair.
- We produce over 1,000 design projects annually, mainly for Japan’s leading manufacturers.
- We ranked No.1 in the number of winning entries at the 2021 Japan Package Design Awards.
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Designmate by the Numbers
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